Discovering genre.. HT

All genres are divided into sub genres which helps the audience identify and become familiar with typical characteristics. Steve Neal (1995) says the 'genres are not systems they are processes - they are dynamic and evolve over time'. Genre characteristics all share similar elements; Typicla Mise-en-scene, iconography, location, shot types, camera angles and special effects. They also all share typical narratives and generic types for example typical male/female roles and archytypes.
Media producers all use familiar codes and conventions to often make cultural references to their audiences knowledge of society. Genre also allows audiences to decide what products they want to consume.

Rick Altman (1999) says how genre offers audiences 'a set of pleasures'...

• Emotional pleasure: These are offered to audiences when they generate a strong audience response.
• Visceral pleasure: These are 'gut' repsonses felt by the audience and is done by construction to create a physical effect on its audience. People can describe it as a 'roller coaster ride'
• Interlectual puzzles: Genres such as thrillers offer the pleasure of trying to unravel a mystery or puzzle. Pleasure comes from trying to guess the plot or the ending or even being suprised by the unexpected.

Teaser trailer also throws up alot of discussion in whether itself is a genre..

Definition: A teaser trailer is a short trailer which advertises an upcoming movie, game or television series. They are unlik conventional trailers as they are much shorter in length (usually about 30 seconds long) and usually contain little if any acutal footage from the film. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.

Teaser trailers are a genre which is intended to appeal to just one type of audience. they are used to promote awareness of a film and are not always literal representations of the film. Teaser trailers are a medium known for experimenting and to use controversial genreic conventions.