HT- Demographics

The definition of demographic is a measurable characteristics of media consumers such as age, gender, race, education and income level. To find these characteristics social media channels such as Facebook can help define and isolate our target audience for our movie.

Like newspapers film producers and directors use demographics to target their film at one particular audience, however unlike newspapers where The Sun tends to target C1,C2 and D classes in film wealth is less of an importance. However should be consider when marketing a film for example where will your specific target audience see the adverts. Different classes tend to watch different genres of TV and TV programmes so in order to address the correct target audience for the film the teaser trailers would need to be played at the correct time and in between the correct programmes in order to capture the right type of audience for your film.

Other things to consider when releasing the teaser trailer is the age group it is targeting towards and when are they most likely to see this trailer. In the evening? When prime time tele is? or during the day? These would be important questions to consider when discussing the release of a teaser trailer.