The primary purpose of this page is advertising the DVD of 'Friday 13th'. The title is main focus centred at the top of the page entered in the familiar text used throughout the advertising and production of the film. Images of the DVD cover and case are on the left side of the screen, allowing the viewer to create a mental reference to the product. In the center of the page there is a video insert showing the trailer which gives the audience a preview and an introduction before they enter the main site and explore the film in greater detail. Below this, there are three interactive buttons, one of which allows you to enter the main site. The buttons are designed to look like smudges of blood, which builds anticipation and suggests that the further you go into the website and the more you know about the film, the more gory and gruesome it will become. Therefore the style of the buttons continues the horror theme through out the website, suggesting that when designing our website we will have to pay great attention to detail as the smallest of things can have the greatest impact on the viewer and maintain continuity. Finally, details about the production team of 'Friday 13th', company credits, technical specifications and other details such as the language of the film's dialogue, the location and setting of the film and the release date are all listed at the bottom of the page. This is to ensure that they are available for the audience to view but they are positioned discretely enough and written in grey text on the page to not draw attention away from the film it's self and the horrific atmosphere that the producers are trying to create.
I then pressed the interactive button "enter the site" and I was instantly directed to the main site for 'Friday 13th'. This type of page is far more interactive than the initial web page. An eerie, orchestral style music plays continuously as you explore the site and other sound effects are used as you hover the mouse over interactive buttons. There is a button at the top right hand side of the page which enables the viewer to turn off the music and sounds if preferred. In our web page I think it will be achievable to have music playing as people view our site and it may be possible for sound effects to be used when the viewer moves the mouse over buttons depending on the program we use to create it and how much time it takes taking into consideration our internal deadlines. On the left hand side of every page is a drop down menu represented wooden planks with an option on each plank. As you hover over the initial menu button, the planks fall with the appropriate sound effect to reveal the different options as the planks take the form of a ladder. The navigational options are as follows: 'about the DVD', 'cast', 'downloads', 'photos', 'video', 'ecard', 'soundtrack', 'official shop'. Each option takes you to a different page offering you an insight into the different aspects of the film, showing previews in different media platforms and some are available to download. Each page has a different background consisting of screenshots and photos of characters edited to create a visually aesthetic image that compliments the text content of the page. Continuing to be interactive, the background moves as you move your mouse which might be too advanced to implicate in our website but is very interesting concept and one to take on board in the designing process of our site. Furthermore, as you move between pages, a transition of the colour black gradually seeping through the background and eventually covering the screen before the new page is revealed in the reverse of the same process is used. I think this unusual transition is effective as it is slow to show the new image, continuing the horror theme as the lack of speed increases and emphasises the anticipation of the viewer. I think we should investigate transitions and use a similarly effective one opposed to a simple and fast one. The last navigational option: 'official shop' does not take the view to another page of the website but opens a pop-out window linking you to the official Warner Brothers shop website.The appearance of the internal pages of the 'Friday 13th' website are as follows:
'about the DVD':
This page focuses on the production of the DVD and advertises it through the following sections: 'synopsis' which covers the special features of the DVD as well of the synopsis of the film; 'the film makers' informing the viewer of the history and credits of the production team including the director Marcus Nispel; and finally 'production notes' of members of the production team which are quoted and organised into the chapters of the DVD. We could create a similar page on our website, the information provided on it would be far more basic and we would have to design a DVD cover (this could be similar to the poster we are developing) but I feel it would be an effective option to include in our own website.
'cast' 
As you hover the mouse over the characters you can see in this screenshot, the actor or actress's name followed by the name of their character's name appears around the selected person. If you then continue to click on the name, the image of the individual remains in full colour and the rest of the screen fades into darkness so that the focus is on the selected character alone; along side this image a biography/filmography is shown describing the actor/actress's training and past work.
'downloads' 
This page allows the audience to access free items related to 'Friday 13th'. These items include many wall papers for your computer, posters, cut out masks, iron-on prints and ring tones. By having these items available, the viewer is encouraged to form a closer relationship and interest to the film and therefore is more likely to buy the DVD or pay to watch the film in the cinema.
'photos'
This page provides a slide show of twenty-nine screen shots from the 'Friday 13th' that can be either scrolled through at one's own leisure or played on the 'auto play' setting that plays the pictures on a loop with no input needed from the viewer. I think this section of the website could be easily recreated on our own site as we will be able to take screen shots from our teaser trailer and even use some from our unused footage if it looks effective and enticing.
'video'
The audience is able to view either the conventional trailer or the teaser trailer on this page. By having these available on the website, the audience is enabled to access footage from the film and experience a preview that was edited in such a way that creates suspicion and curiosity in the mind of the view to see the outcome, therefore advertising the sale of the film. As our main task is to produce a teaser trailer for our film, I feel that it is highly important to include the trailer on a page within our website and maybe even on the initial web page to encourage people to look further into the site.
'ecard'
The 'ecard' section of the website offers online greetings cards that you can email to your friends, family and contacts. There are three available that all relate to 'Friday 13th', one of which enables the viewer to upload a photograph of his or her own face and insert it into a hole created in the body of a character being kidnapped by the murderer. This is a good way of encouraging the public to advertise the film with no effort of the production company needed. I think that it is not necessary to include this section in our website but it would be interesting to explore if we have the time.
'soundtrack'
A media player is embedded within this page offering the viewer a chance to listen to every song or piece of music that the film used in it's soundtrack. A number is also provided at the bottom of the page enabling the public to download the songs as ring tones. Like the 'ecards', I feel that this is an unnecessary option for our group to develop as our soundtrack will be very limited due to the fact we are only producing a teaser trailer that may only use one track opposed to a film that has several.
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