Marxist Media Theory.. AM

Media as means of production

• 'Means of production' which in a capitalist society are in the ownership of the ruling class
• The mass media simply disseminate the ideas and world views of the ruling class and deny or defuse alternative ideas
• The mass media functioned to produce 'false consciousness' in the working classes
• Leads to an extreme stance whereby media products are seen as monolithic expressions of ruling class values, which ignores any diversity of values within the ruling class and within the media, and the possibility of oppositional readings by media audiences

Marxist theories and Media - HT

Dialetical Materialism a theory started off by Karl Marx and Engles which Kumpar a critic of whom evaluates this marxist theory. She describes the theory as being more relevant to cultural and media studies of today. She also says how this work has come about due to the contradictory ways of media, just like the contradictory ways of reality. She then goes on to say how this contradiction allows for change within the whole of society, and how this change can be due people realising and resiting their oppression and exploitation.

She follows on to say how this contradictory nature of media is due to the modern media culture. How modern media pieces infuse all types and products of culture. These are categorized in to many factors;

• systems of ownership
• proccess of cultural production
• level of sruggle
• state of consciousness

All these things are put togeteher to create cultural depictions of society at one given time. Also how social actors in new forms of media mediate and navigate these contradictory forces of history, the material world and culture is the key to the problem of mediation in Marxist theory.

Day and Night Lighting Techniques - SE

Tony Reale describes and shows how to film and light the same scene during the same time of day to appear either in the day or night time. As a group we can apply these techniques to our project as we have a limited time period in which to cast and film our trailer.

The Cloverfield method of filming.. AM

http://www.cinemaadvanced.com/producing/the-cloverfield-method-of-film-marketing

As we are making a 'thriller' movie trailer, I have found that this personal blog is very useful in the marketing of our proposed trailer. It gives very useful tips on how to make our thriller into a universal movie.

HT- Demographics

The definition of demographic is a measurable characteristics of media consumers such as age, gender, race, education and income level. To find these characteristics social media channels such as Facebook can help define and isolate our target audience for our movie.

Like newspapers film producers and directors use demographics to target their film at one particular audience, however unlike newspapers where The Sun tends to target C1,C2 and D classes in film wealth is less of an importance. However should be consider when marketing a film for example where will your specific target audience see the adverts. Different classes tend to watch different genres of TV and TV programmes so in order to address the correct target audience for the film the teaser trailers would need to be played at the correct time and in between the correct programmes in order to capture the right type of audience for your film.

Other things to consider when releasing the teaser trailer is the age group it is targeting towards and when are they most likely to see this trailer. In the evening? When prime time tele is? or during the day? These would be important questions to consider when discussing the release of a teaser trailer.

How to make a movie trailer... AM

Instructions

1. Watch lots of movie trailers and take notes. The best movie trailers pull in the viewers to the movie plot and characters without giving away too much. For drama's/indies look at haunting images and music in the trailer 'Requiem for a Dream'

2. Master the use of popular editing software like iMovie or Ulead movie studio. These packages contain storyboard, trimming and title functions, and provide access to quick and easy frame transitions.

3. Sketch a storyboard for your trailer. You can use editing software or do it the old fashioned way, with pen and paper. If you're clear with the concept at the outset, it'll save you time and fustration at the computer later.

4. Set a budget to make your movie trailer. Decide whether you can use existing footage and music. If you need original music or edited scenes for use in the movie trailer, figure the cost and stick to it.

HT- let me in trailer

When I saw this trailer I thought it would be good to analyse the text used to create tension in this teaser trailer. It seems to narrate the audience through and is used to create a tone of the piece. Also the shots at the beginning of the trailer reflects the idea of what our group wants to do. It addresses that the protagonist is a school child similar to our film however the age difference is apparent.
In particular I think that the font at the end of the trailer showing the film title really fits the genre of 'horror' I think that we as a group could take inspiration of font and style of this title and put it into practice for our film. I also think this font style would be achieveable and leave our trailer with a good effect and would address the genre, leaving the audience with a clear idea of what to expect from the film.